 |
| Infiniti
Former Audi U.S. boss Johan de Nysschen will move to Infiniti. Shown is the Infiniti LE concept. |
The former chief of Audi of America has been given the keys to Japanese luxury brand Infiniti.
Johan
de Nysschen, 52, has been named a senior vice president of Nissan Motor
Co. and will be responsible for its upscale division. The move takes
effect on July 1. He will report to Andy Palmer, Nissan executive vice
president in charge of product planning, business strategy, marketing
communications and the Infiniti division.
The
new job continues the global career of de Nysschen, a native South
African who led Audi's American division for nearly seven years and was
with the brand for 20 years. He will now relocate to Hong Kong. He also
held top positions for Audi in South Africa and Japan.
The veteran leader's departure from Audi came as a bit of a surprise late Friday
afternoon. He had overseen a long period of growth for the brand in the
United States as it launched new models, Super Bowl commercials and
considerably raised its awareness among consumers. Audi's U.S. sales
increased 10 percent in May to 11,507 units—it's best performance ever
for the month in this market.
Audi of America chief operating
officer Mark Del Rosso, 48, will perform de Nysschen's former duties
until a replacement is named.
In a statement, Infiniti's Palmer
said: “We have exciting and ambitious plans for improving the Infiniti
brand, including introducing new models in all markets where premium
customer demand exists. Johan is a highly successful global
luxury-automotive executive, and his leadership of Infiniti will be a
key factor in realizing the potential of the Infiniti brand.”
 |
| Audi
Former Audi executive Johan de Nysschen assumes a top post at Infiniti July 1. |
0 komentar:
Speak up your mind
Tell us what you're thinking... !