![]() |
The interior of the Vinsetta Garage gained some memorabilia in its conversion to a restaurant. |
Let's be honest with ourselves. Metro Detroit celebrates mediocrity when it comes to food.
Sure,
we have some standouts such as Bacco, Zingerman's Roadhouse and Roast.
But for every Roast there is a "fill in the blank" charging $35 for an
entrée that shouldn't cost $10.
But every now and then, something
truly inspired comes along. Vinsetta Garage, located at 27799 Woodward
Ave. in Berkley, is just that.
To be fair, K.C. Crain is one of
the owners, and he happens to be the son of the chairman of the company
that signs my paychecks.
My guess is he is not the one who is
going to make this place what it is. That person would be Curt Catallo,
who also owns Clarkston Union and the Union Woodshop, both of which are
national darlings and Food Network veterans.
Catallo brought his team and some of his recipes down I-75 to help with the new restaurant.
Catallo's
wife, Ann Stevenson, did the design work; and his head chef, Aaron
Cozadd, created the menu. Both are simply outstanding.
The garage
remains just that, only now it's home to a restaurant. They purposely
left a lot of the details from its garage days intact. My favorite is a
yellowing, hand-sketched picture of Beavis from MTV's hit show Beavis
and Butt-head in mid-head-bang.
I can imagine a bored mechanic with the dimming dream of being an artist blowing the minds of his co-workers with his sketches.
Out
front, two old-fashioned gas pumps have been converted to electric
charging stations where customers can charge their electric vehicle at
no charge.
It took me a while to get into Vinsetta. I didn't want
to call the Big Guy and ask for a favor, so I waited and waited … and
waited to get a peek at the new restaurant.
Finally, I got my time, and it was well worth the wait.
I
always say the hands-down best burger I've ever had in my life was at
Kuma's Corner in Chicago. Kuma's is best known for three things: its
burgers named after heavy-metal acts such as The Iron Maiden, Slayer and
Mastadon; its pretzel buns; and its macaroni and cheese.
My
friends and I waited for three hours--yeah, three hours; we are crazy
like that--to get into the heavy-metal-themed bar. But it was worth the
wait.
But Vinsetta has all that and more.
I had a simplified
version of a burger called the Macon Bacon topped with house-cured
bacon, Canadian bacon, cheddar cheese and a special sauce.
The
burger meat is a mix of brisket, short ribs and ground chuck. The only
way the burger could have been any better was if the pretzel bun was
hand-made by a Bavarian baker.
Oh, and the mac 'n' cheese. Well,
if you've ever been to Clarkston Union or the Union Woodshop, then you
already know all about it. The crust on it cracked like crème brulée.
If
I were a betting man, and I am, I'd put money on this place having wait
times like Kuma's and people like me happily standing in line.
The only downside is parking--the lack thereof. But as Catallo said, "That's a good problem to have."
The
5,000-square-foot, 160-seat restaurant has a modest price point. A
burger and fries will cost about $9, and the most expensive entrées will
run about $20.
I recently chatted with Catallo about getting the
90-year-old garage restaurant-ready, the cuisine and what his
expectations are.
What's the back story to this restaurant?
Ann
and I, we kind of fall in love with buildings that have character, and
it was always obvious the Vinsetta building had unparalleled character.
We
had a friend reach out to Signature Associates, only to find out it had
been sucked off the market. Then I found out it was K.C. who bought it.
I am an Autoweek alum. I was there for five years when I was fresh out of school from about 1989 to 1994, so I knew him.
I
went down in my role at Union Adworks to talk to him about production
work for Autoweek's TV show. K.C. brought up about using Vinsetta as a
studio. I told him it would be a killer restaurant. We left Brewery
Park, drove straight to Vinsetta and we have had the keys ever since.
Why build a restaurant in an old garage?
There
is a reason they build Applebee's on concrete pads in parking lots.
That's the easy way to build a restaurant. But that doesn't appeal to
us.
We know that if you put in the extra care to preserve a building, it gives you something you can never build new.
Anne
has designed all of our restaurants. It's coming up with a place that
isn't decorated, it's real. Vinsetta is not a car-themed restaurant.
It's a true garage that houses a restaurant. And at the end of the day,
that is what makes it different.
I know that K.C. and I have a love of cars, and to see this place preserved means the world to us.
K.C. had the courage to get into the restaurant business. We are true partners in real estate and in the restaurant business.
Was it difficult to get the space restaurant-ready?
A building like that presents every hurdle in a business that is already full of hurdles.
I
think the biggest was that it was a building that hadn't seen any
reinvestment in decades, so you start with the obvious--the roof--and
work your way down. At some point, you are putting a beer cooler in the
basement, you realize you have touched every inch of this place.
We spent more time and money making sure it didn't look like we touched it.
What's with the sketch of Beavis?
We
walked in and saw that drawing of Beavis on the door. That thing,
throughout the whole build-out, we protected that like it was the Mona
Lisa.
It captures something that's real. You can imagine the mechanic drawing that. It was the kind of thing we wanted to keep.
So
many people came through and worked on that project, to protect that
Beavis was paramount. We really worked to preserve the patina. A place
like this is only original once.
How similar is the menu to your other restaurants?
You
take for granted what fresh and real taste like. Nothing we do has been
frozen or out of a can.
There isn't anything except ketchup that we
don't make. If I thought we could do a better job than Heinz, I would
scratch-make ketchup.
We are definitely bringing our mac 'n' cheese. We like to plant the mac 'n' cheese like a flag on every new moon.
Wherever we are, that's the first thing we are going to do.
What is your expectation?
I
think that we are confident only because I know we have put everything
we've learned into this one. We have been doing this for a long time and
love this business. We know that a project like this required
everything we learned along the way. At the end of the day, it's up to
the folks down here to tell us if we got it right.
But I know these people are hungry for legit. They will know legit when they taste it.
0 komentar:
Speak up your mind
Tell us what you're thinking... !